Westerwald picture frame company on television
As part of the report series "made in Südwest (the Southwest)" from SWR, in which successful companies, initiatives and family businesses from the southwest of Germany are presented, the company HALBE will also be presented on Wednesday, 9.5.2018 at 6:15 pm on SWR.
The 30-minute programme will show how the company HALBE has developed from its beginnings in 1946 to become a quality market leader in its sector - peppered with interviews and anecdotes from Heinrich and David HALBE. But also how the frames are used in practice can be seen: Art dealer Art28 , for example, comments on the use of HALBE frames. Hauptthema der Sendung ist aber sicherlich die neue Rahmung der Werke von Edvard Munch, sowie der weltberühmte „Schrei“ des Künstlers.
The process of finding the new frames for the Munch Museum is even documented in a specially designed exhibition in Oslo , which will be shown in the film. The outer wooden strips of the new frames come from the Munich frame artist Werner Murrer, the interior, however, from the Westerwald. The picture frames meet the highest security requirements of today's museums, even paintings by van Gogh already hang in HALBE frames. It is therefore not surprising that word of this has spread as far as Oslo and beyond.
You can find more information about the frames for the Munch Museum here. Short excerpts of the broadcast "made in Südwest" have already been shown on SWR Aktuell Nachrichten and ARD Tagesthemen, where they are available in the media library.
The 30-minute program "made in Südwest" on SWR can also be viewed in the media library.
Extensive filming was necessary for the report. For this purpose, the company HALBE accompanied a team of SWR television for many days in churches, Munich, Tübingen and also in faraway Oslo.
Here is a small foretaste and a look behind the scenes of the making of the film:
But the main topic of the broadcast is certainly the new framing of the works of Edvard Munch, as well as the world-famous "Scream" of the artist. So in April we went to Oslo to the Munch Museum and to the roots of Edvard Munch's creative work - to his studio.
The starting point of the project was the question: "How would Edvard Munch have framed his pictures". Werner Murrer has done extensive and well-founded art historical research on this. During his research for the new picture frames, Werner found original frames by the artist. These were the initial point of the project.
HALBE was among the first to marvel at the exhibition. Even to be present in the museum with their own works is a special honour for the company HALBE frames, which in this form has not yet been granted to any picture frame manufacturer.
The focus of the story is the production of the new picture frame for Munch's famous painting "Scream".
The completion of the frame with a reproduction in the background on which the color matching was done.
Afterwards the frame was sent to Oslo.
9.5.2018 at 6:15 pm on SWR